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Our Stakeholders
Customers' expectations Fortum's actions

Customer relationship and products

  • Safe and reliable electricity company, care-free relationship, good service
  • Fair pricing; straight-forward, accurate billing
  • Support for efficient and smart energy use, environmentally benign products

Energy distribution and production

  • Security of energy supply
  • Efficient energy production
  • Responsible operations in society

Our products and customer relationship management

  • We offer the right kinds of products to meet customer needs, and we strive to maintain a safe, easy and long-term relationship with our customers
  • We develop customer service know-how, and we serve our customers also via the web and mobile services
  • We offer our customers guarantee of origin-labelled electricity and climate benign heat products, and we develop new products and services for customer needs
  • In product development, we invite our customers to participate in customer advisory councils and development projects
  • We offer customers information about their own energy consumption and provide energy-conservation consultation and energy-efficiency services

Energy production and distribution, and our activities in society

  • We invest in improving the distribution network and communicate effectively about outages
  • We promote the use of environmentally benign forms of energy and efficient energy production
  • We take environmental, social and economical aspects into equal consideration in our operations

 

Services and goods suppliers' expectations Fortum's actions

Fortum's business operations

  • Good financial position and ability to take care of the agreed obligations
  • Responsible operations
  • Good reputation (e.g. Fortum as a good customer reference)

Business relations with suppliers

  • Fair and equal treatment of suppliers
  • Long-term business relations benefitting both parties
  • Development of suppliers' business and products/services

Fortum's business and purchasing principles

  • We comply with the Fortum Code of Conduct and the agreed regulations and ways of operating in purchasing
  • We use a professional purchasing process that is consistent with good purchasing principles (including public procurements)
  • We conduct supplier audits and pre-selection in a systematic manner
  • We aim to achieve our financial targets and we monitor the development of our reputation

Supplier relationship management

  • We are implementing a more systematic supplier relationship management model with our most important suppliers
  • We have adopted a category management-based business model in our most significant purchasing categories
  • We have joint development projects with some suppliers
  • We create new business opportunities for our suppliers
  • We continuously develop our own know-how
Local communities' excpectations Fortum's actions
  • Plant safety
  • Elimination of noise and emissions
  • Safeguarding biodiversity and recreational use of nature
  • Support and donations to local communities
  • Dialogue and collaboration
  • We manage our risks and operate in line with our Code of Conduct
  • We improve local infrastructure and the safety of our plants through investments
  • We are a good employer and neighbour
  • We communicate actively and openly, we meet with local residents and customers
  • We support local community activities
General public's expectations Fortum's actions
  • Activities for the good of society
  • Fair pricing
  • Transparency
  • Reasonable financial returns and fairness in management remuneration
Media's expectations Fortum's actions
  • Relevant, reliable and transparent communication
  • We communicate actively and openly
  • We are easily accessible through the media phone line
Non-govermental organisations' expectations Fortum's actions
  • Operational responsibility
  • Eco-friendly investments
  • Promoting renewable/efficient energy production
  • Collaboration projects, open interaction and dialogue
  • Reliable reporting
  • We communicate actively and openly
  • We engage in collaboration with Finnish and Swedish nature conservation associations regarding our environmentally benign electricity products
  • We collaborate with organisations in the responsible procurement of wood fuel material, in the Green Office certification of our head office, and in our numerous sponsorship projects
  • We monitor NGO activities and engage in dialogue
  • Our reports are assured by a third party
Personnel's expectations Fortum's actions

Employment relationship

  • Job security
  • Equal treatment
  • Performance-based wages

Working environment

  • Work well-being and safe working conditions
  • Opportunities for professional development
  • Recognition of work contribution
  • Open interaction

Employment relationship

  • At the end of 2012, 95.4% of our personnel were permanent employees
  • We respect the culture and values of individuals and groups and we support equality
  • We offer performance-based wages and commit to uniform guidelines and tools in remuneration

Working environment

  • We promote the overall well-being of our employees with safe working conditions, a motivating atmosphere and projects that improve well-being
  • We aim for continuous development of personnel competence, we promote career advancement and opportunities for job rotation
  • We offer our personnel the opportunity to participate in operational planning and to influence the content of their own work
  • We develop the quality of leadership and management skills
  • We support employees in change situations
  • We comply with the Fortum Code of Conduct
Energy-sector organisations' expectations Fortum's actions
  • Advocating for shared interests
  • Dialogue
  • We advocate on behalf of shared interests
  • We publish position papers and our views on energy-sector development
Authorities' and decision makers' expectations Fortum's actions
  • Compliance with laws and regulations
  • Paying taxes
  • Dialogue
  • Transparency and reliable reporting
  • We comply with laws and regulations
  • We participate in the society’s activities by paying taxes and dividends (the Finnish State owns 50.76% of Fortum’s shares)
  • We engage in an active dialogue with authorities and decision makers about key issues in the energy sector
  • We report and communicate actively and openly, and our reports are assured by a third party
Investors' and shareholders' expectations Fortum's actions
  • High-yield share
  • Risk management
  • Responsible operations
  • We aim to achieve our financial targets
  • We have paid dividends throughout our entire listed history
  • We aim to pay a dividend of 50-60% of the previous year’s results on average
  • We compensate investors as agreed
  • We manage our risks and operate in line with our Code of Conduct
Tärkeimmät sidosryhmämme

Fortum interacts with millions of people through its businesses.

We create value for our stakeholders

Fortum interacts with numerous local communities and millions of people through its businesses. In 2012, an average of 10,600 (2011: 11,010) people worked at Fortum. We are a significant employer in our areas of operation, and we take care of the well-being of our personnel. We offer our customers climate-benign products and services that meet their needs, and we strive to ensure the uninterrupted supply of electricity and heat. We engage in active collaboration with our partners and society's decision-makers to build a sustainable energy future.

By clicking the picture above you can view the stakeholder analysis regarding the expectations of different stakeholders towards Fortum and the stakeholder engagement activities of the company. You can also view the whole stakeholder analysis here. The analysis is based on the One Fortum stakeholder survey, Fortum Sound personnel survey, customer feedback and Fortum's own evaluation of stakeholder expectations based on a continuous dialogue between the company and the different stakeholders groups.

Customers' expectations Fortum's actions

Customer relationship and products

  • Safe and reliable electricity company, care-free relationship, good service
  • Fair pricing; straight-forward, accurate billing
  • Support for efficient and smart energy use, environmentally benign products

Energy distribution and production

  • Security of energy supply
  • Efficient energy production
  • Responsible operations in society

Our products and customer relationship management

  • We offer the right kinds of products to meet customer needs, and we strive to maintain a safe, easy and long-term relationship with our customers
  • We develop customer service know-how, and we serve our customers also via the web and mobile services
  • We offer our customers guarantee of origin-labelled electricity and climate benign heat products, and we develop new products and services for customer needs
  • In product development, we invite our customers to participate in customer advisory councils and development projects
  • We offer customers information about their own energy consumption and provide energy-conservation consultation and energy-efficiency services

Energy production and distribution, and our activities in society

  • We invest in improving the distribution network and communicate effectively about outages
  • We promote the use of environmentally benign forms of energy and efficient energy production
  • We take environmental, social and economical aspects into equal consideration in our operations
Services and goods suppliers' expectations Fortum's actions

Fortum's business operations

  • Good financial position and ability to take care of the agreed obligations
  • Responsible operations
  • Good reputation (e.g. Fortum as a good customer reference)

Business relations with suppliers

  • Fair and equal treatment of suppliers
  • Long-term business relations benefitting both parties
  • Development of suppliers' business and products/services

Fortum's business and purchasing principles

  • We comply with the Fortum Code of Conduct and the agreed regulations and ways of operating in purchasing
  • We use a professional purchasing process that is consistent with good purchasing principles (including public procurements)
  • We conduct supplier audits and pre-selection in a systematic manner
  • We aim to achieve our financial targets and we monitor the development of our reputation

Supplier relationship management

  • We are implementing a more systematic supplier relationship management model with our most important suppliers
  • We have adopted a category management-based business model in our most significant purchasing categories
  • We have joint development projects with some suppliers
  • We create new business opportunities for our suppliers
  • We continuously develop our own know-how
Personnel's expectations Fortum's actions

Employment relationship

  • Job security
  • Equal treatment
  • Performance-based wages

Working environment

  • Work well-being and safe working conditions
  • Opportunities for professional development
  • Recognition of work contribution
  • Open interaction

Employment relationship

  • At the end of 2012, 95.4% of our personnel were permanent employees
  • We respect the culture and values of individuals and groups and we support equality
  • We offer performance-based wages and commit to uniform guidelines and tools in remuneration

Working environment

  • We promote the overall well-being of our employees with safe working conditions, a motivating atmosphere and projects that improve well-being
  • We aim for continuous development of personnel competence, we promote career advancement and opportunities for job rotation
  • We offer our personnel the opportunity to participate in operational planning and to influence the content of their own work
  • We develop the quality of leadership and management skills
  • We support employees in change situations
  • We comply with the Fortum Code of Conduct
 
Investors' and shareholders' expectations Fortum's actions
  • High-yield share
  • Risk management
  • Responsible operations
  • We aim to achieve our financial targets
  • We have paid dividends throughout our entire listed history
  • According to our dividend policy, we aim to pay a dividend which corresponds to an average payout ratio of 50 to 60%
  • We compensate investors as agreed
  • We manage our risks and operate in line with our Code of Conduct
Authorities' and decision makers' expectations
Fortum's actions
  • Compliance with laws and regulations
  • Paying taxes
  • Dialogue
  • Transparency and reliable reporting
  • We comply with laws and regulations
  • We participate in the society’s activities by paying taxes and dividends (the Finnish State owns 50.76% of Fortum’s shares)
  • We engage in an active dialogue with authorities and decision makers about key issues in the energy sector
  • We report and communicate actively and openly, and our reports are assured by a third party
Energy-sector organisations' expectations
Fortum's actions
  • Advocating for shared interests
  • Dialogue
  • We advocate on behalf of shared interests
  • We publish position papers and our views on energy-sector development
General public's expectations
Fortum's actions
  • Activities for the good of society
  • Fair pricing
  • Transparency
  • Reasonable financial returns and fairness in management remuneration
 
Media's expectations
Fortum's actions
  • Relevant, reliable and transparent communication
  • We communicate actively and openly
  • We are easily accessible through the media phone line
Non-governmental organisations' expectations
Fortum's actions
  • Operational responsibility
  • Environmentally benign investments
  • Promoting renewable/efficient energy production
  • Collaboration projects, open interaction and dialogue
  • Reliable reporting
  • We communicate actively and openly
  • We engage in collaboration with Finnish and Swedish nature conservation associations regarding our environmentally benign electricity products
  • We collaborate with organisations in the responsible procurement of wood fuel material, in the Green Office certification of our head office, and in our numerous sponsorship projects
  • We monitor NGO activities and engage in dialogue
  • Our reports are assured by a third party
Local communities' expectations
Fortum's actions
  • Plant safety
  • Elimination of noise and emissions
  • Safeguarding biodiversity and recreational use of nature
  • Support and donations to local communities
  • Dialogue and collaboration
  • We manage our risks and operate in line with our Code of Conduct  
  • We improve local infrastructure and the safety of our plants through investments
  • We are a good employer and neighbour
  • We communicate actively and openly, we meet with local residents and customers
  • We support local community activities